Content Shock Therapy-Standing Out in a World of AI-Generated Blah
The Problem: Everyone Has Content. Few Have Good Content. AI has made it easy to churn out endless “10 Tips” posts. The result? A sea of mediocrity. If you want to stand out, you need more than just volume-you need voice, authority, and trust. E-E-A-T: The New Content Gold Standard Nick wrote something about this […]
The Authenticity Revolution: Why Genuine Human Connection Will Define Marketing’s Future
In an era where artificial intelligence can generate content, respond to customer queries, and even create personalized marketing campaigns, a curious phenomenon is emerging: consumers are craving authentic human connection more than ever before.
Why “Brand” Is More Than Memes: The Real Facets That Make Companies Stand Out
Brand isn’t just a logo or a viral meme. True branding is a complex mix of reputation, leadership, customer service, values, and more. Here’s why customers should look beyond the surface-and why companies need to get real about what their brand actually means.