Fractional CMO and revenue leader for B2B SaaS
I'm Nick Stein, a fractional CMO in Vienna with 20 years in B2B SaaS marketing and revenue. Companies bring me in as their CMO, interim CRO or advisor when pipeline stalls, positioning goes stale or the team needs to scale. At Cloudprinter, I beat revenue goals by 30%.
Marketing and revenue leadership at
- Cloudprinter
- Morpher Labs
- CI HUB
- Anyline
- indoo.rs (Esri)
- iPoint
- Cyberwrite
- Ogilvy
How companies work with me
Senior leadership without a full-time executive hire. Each engagement starts from the same question: what is actually stopping revenue from growing, and who on the team can fix it with the right direction?
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Fractional CMO
Part-time marketing leadership that sets strategy, runs the team and reports to the CEO. Also available as cover for parental leave, so the team keeps its pace.
CMO as a service -
Interim revenue leadership
Hands-on sales and marketing leadership while you hire. At Cloudprinter: sales process rebuilt, enterprise segment opened, revenue goals beaten by 30%.
Ask about availability -
Go-to-market strategy
A launch or expansion plan built on research into your buyers, channels and competitors, before the budget goes out the door.
GTM strategy -
Marketing assessment
An outside review of what is working and what isn't, so you know exactly why campaigns aren't landing and what to change first.
Book an assessment -
Content strategy
Find the audience that buys, then give it content worth its time. Webinars, series and partner content that become a channel, not a calendar.
Content strategy
Track record
Seven companies, most recent first. Every stop has a number attached, because that is how growth leadership should be judged.
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Latest
Cloudprinter
Interim CRO / CMO
Reviewed and rebuilt the sales process, expanded into enterprise accounts and launched Printing Labs globally.
+30%above revenue goals
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Morpher Labs
Fractional VP Growth
Turned siloed teams into one revenue team with shared metrics. Retention rose 30% and platform investment grew 50%.
400%growth in ICP acquisition
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CI HUB GmbH
CMO / Director of Revenue
Took CI HUB to market leadership and made it the default choice for new clients. Built the partner network, with a podcast series, a sales club and partner dinners, so DAM partners sold CI HUB directly to their users.
50%market share
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Anyline GmbH
Head of Marketing
Positioned Anyline as a leading provider through a 12M funding round and set the company up for its 20M raise. Built the Anyline media center, a home for its webinars and podcasts.
12Mfunding round secured
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indoo.rs
Head of Marketing
Launched a customer-focused website and built the partner marketing program. The company was later acquired by Esri.
Esriacquisition
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KERP / iPoint
International Marketing Manager
Repositioned the product as SaaS for international markets, adding 2.5M in new business.
80xcustomer base growth
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Earlier
Ogilvy
Activated 130 markets for global distribution.
130markets activated
Case studies
Four decisions that changed a company's growth curve: what I saw, what we did about it and what happened next.
Owning the webinar channel until it owned the category
CI HUB, CMO / Director of Revenue- What I saw
- Buyers in the vertical had to hunt across platforms to find useful webinars. That fragmentation was the opening: whoever owned the channel would own the conversation.
- What we did
- Positioned CI HUB as the industry's meeting place, not just a tool. We bought 90% of the available webinar inventory in the vertical and built a recurring series around it.
- What happened
- The series became the category standard and produced 60% of qualified leads. CI HUB reached 50% market share, with a distribution advantage that held for years.
Turning DAM partners into a sales channel
CI HUB, CMO / Director of Revenue- What I saw
- CI HUB's buyers already lived inside their DAM. The partners who sold and ran those systems had the trust and the access. CI HUB just needed them to talk about it.
- What we did
- Took over the full podcast series from a top supplier in the DAM market and turned it into a stage for CI HUB partners to show how their customers succeed with their DAM and CI HUB together. Alongside it, we built a partner sales club and partner dinners.
- What happened
- Partners became a direct route to market, selling CI HUB straight to their own DAM users with customer stories they had told themselves on air.
A complete relaunch in four days
Cyberwrite, rebrand and repositioning- What I saw
- The positioning had gone stale and buyers were confused about what set the product apart. A six-month rebrand would have missed the window.
- What we did
- Rebrand and reposition in four days, ship it, and let the market validate it rather than a committee.
- What happened
- A cross-functional team shipped the new brand, messaging, website and launch in four days. The speed itself became proof that the company could move.
One revenue team instead of three
Morpher Labs, Fractional VP Growth- What I saw
- Marketing, product and sales were running on conflicting metrics. Left alone, those silos would have capped revenue.
- What we did
- Merged them into one outcome-focused revenue team: shared OKRs, aligned compensation, one forecast and a weekly shipping rhythm.
- What happened
- Decisions three times faster, retention up 30%, platform investment up 50% and ICP acquisition up 400%.
Anticipate. Architect. Execute.
Find the ceiling early
Most growth ceilings show up in pipeline, retention and win-rate data long before they show up in revenue. I look for them early and fix them while they are still cheap.
Own strategy and tactics
Strategy and tactics are one job. I set the direction and I know which channels, campaigns and comp plans will carry it, because I have run them myself.
Ship weekly, measure outcomes
Small aligned teams that ship every week beat large teams that meet every month. I measure outcomes, not activity, and I stay close enough to the work to see both.
Where B2B growth is heading
Five shifts I am planning around with every client right now. More on each in the Electric Railway blog.
AI is collapsing the linear funnel
Buyers research with AI assistants and arrive half-decided. Teams that adapt in real time win deals that fixed quarterly playbooks never see.
Distribution is the new differentiation
When products look alike, the company that owns the channel, whether webinars, communities or partners, owns the category.
Speed compounds
A four-day relaunch beats a six-month planning cycle when the market is moving. Velocity is a competitive advantage you can build.
Brand is a performance channel
Recognition lowers the cost of every deal that follows. Build for it deliberately, then let performance data prove it.
Revenue teams should work like product teams
The fastest-growing teams obsess over usage, retention and expansion, not just new logos.
What founders and colleagues say
From LinkedIn recommendations by people who worked with me directly.
Nick brings a rare blend of strategic vision and hands-on execution. He's a master at aligning efforts with business objectives, driving growth, and optimizing ROI. Nick excels at leading cross-functional teams and fostering collaboration. I recommend Nick and would undoubtedly work with him again.
Nick is an incredible leader that is a pleasure to work with. He dives deep into understanding users, needs, markets, and opportunities. Nick pivots quickly and generates phenomenal ideas. He's the most productive and prolific leader I've worked with, and the most adaptable.
Nick is not only a strategic thinker but deeply committed to creating win-win solutions. His adaptability is impressive; he seamlessly navigates various roles to support growth. His leadership is complemented by focused strategy, making him a driving force behind initiatives.
Nick is an exceptional leader. For any company in need of a creative mind who can energize and motivate teams, I haven't worked with anyone better. He leads from the front, earns respect and trust, and has a rare skill for nurturing potential and building confidence.
Questions about hiring a fractional CMO in Vienna
Straight answers to what founders and CEOs usually ask first.
Who is Nick Stein?
Nick Stein is a Vienna-based fractional CMO and revenue leader with more than 20 years in B2B SaaS. He has led marketing and revenue at Cloudprinter, Morpher Labs, CI HUB, Cyberwrite, Anyline, indoo.rs, iPoint and Ogilvy, and runs the marketing consultancy Electric Railway.
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works with a company part-time or for a fixed period. They set marketing and go-to-market strategy, lead the existing team, fix the revenue process between marketing and sales, and report to the CEO, without the cost of a full-time executive hire.
When should a company hire a fractional CMO instead of a full-time CMO?
A fractional CMO fits when a company needs senior marketing leadership now but cannot yet justify or find a full-time executive: before or between funding rounds, while recruiting a permanent CMO, during parental leave cover, or when growth has stalled and the strategy needs an outside reset. The first 30, 60 and 90 days of a fractional CMO explains what the start looks like.
What results has Nick Stein delivered?
As interim CRO/CMO at Cloudprinter he beat revenue goals by 30%. At Morpher Labs he grew ICP acquisition by 400% and retention by 30%. At CI HUB he took the company to 50% market share. At iPoint (KERP) a SaaS repositioning grew the customer base 80x and added 2.5M in new business. At Anyline he supported a 12M funding round and built a media center for webinars and podcasts, and at Ogilvy he activated 130 markets.
Does Nick Stein work with companies outside Austria?
Yes. Nick is based in Vienna and works with international teams. His roles have covered European and global markets, including launching Printing Labs globally for Cloudprinter and international marketing at iPoint.
How does an engagement with Nick Stein start?
Most engagements start with a marketing assessment or a short intro call. Use the contact form to describe what is stalling growth and which industry you are in.
What's stalling your growth?
Send a short note on where pipeline, positioning or the team is stuck, and the industry you're in. You'll get a straight answer on whether I can help.
nick@electric-railway.com