How to Build a Lean, Mean, Marketing Machine (That Still Feels Human)

Why Less Is More: The Rise of the Lean Marketing Team Big teams used to mean big results. Now? Not so much. The modern marketing dream team is small, scrappy, and powered by AI but still knows how to sound like real people. The 4-Hour Content System What to Automate (and What to Keep Human) […]

The Fractional CMO’s Playbook: Mastering the Initial Marketing Audit

Lifting up the rocks In the dynamic landscape of modern business, the role of a Fractional Chief MarketingOfficer (CMO) has become increasingly pivotal. Companies, particularly startups andthose undergoing significant transformation, often require high-level marketingexpertise without the overhead of a full-time executive. This is where the FractionalCMO steps in, offering strategic guidance and hands-on execution to […]