The Problem: Everyone Has Content. Few Have Good Content.
AI has made it easy to churn out endless “10 Tips” posts. The result? A sea of mediocrity. If you want to stand out, you need more than just volume-you need voice, authority, and trust.
E-E-A-T: The New Content Gold Standard
- Experience: Share real stories-your wins, your losses, your “what were we thinking?” moments.
- Expertise: Don’t just repeat what’s already out there. Add your unique take.
- Authoritativeness: Back up claims with data, cite credible sources, and feature expert quotes.
- Trustworthiness: Own your mistakes. Address negative reviews head-on.
Repurposing Without Repeating Yourself
- Use the “Content Remix Matrix”: Turn one great piece into multiple formats (video, infographic, podcast).
- Update old posts for generative AI engines-add new insights, data, and internal links.
Beyond Listicles: Formats That Win in 2025
- Interactive tools (calculators, quizzes)
- Deep-dive guides with actionable frameworks
- Diagnostic checklists
Pro Tip:
Google’s latest update penalizes “thin” content. Make every piece count. Ironic, when reading this post 😉